{"product_id":"burning-treatment","title":"Burning Treatment","description":"\u003cp style=\"box-sizing: border-box; border-style: solid; border-width: 0px; border-color: rgb(var(--text-color) \/ 0.12); margin: 0px; margin-block-start: var(--spacing-6); caret-color: rgb(18, 18, 18); color: rgb(18, 18, 18); font-family: Helvetica, Arial, sans-serif; font-size: 14px; font-style: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: auto; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: auto; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration: none;\"\u003eFlame treatment is a process that involves exposing the surface of a wide brim felt hat to a controlled flame, which creates a slightly textured and darker appearance on the material. Stylistically, flame treatment can give a wide brim felt hat a more rugged and unique look, making it stand out from other hats. It can also add a subtle element of sophistication and vintage charm, as flame treatment has been used for decades to create a weathered and distressed aesthetic. In addition to its aesthetic benefits, flame treatment can also make the felt hat more durable by strengthening the fibers of the material.\u003c\/p\u003e\n\u003cp style=\"box-sizing: border-box; border-style: solid; border-width: 0px; border-color: rgb(var(--text-color) \/ 0.12); margin: 0px; margin-block-start: var(--spacing-6); caret-color: rgb(18, 18, 18); color: rgb(18, 18, 18); font-family: Helvetica, Arial, sans-serif; font-size: 14px; font-style: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: auto; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: auto; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration: none;\"\u003eWe thoughtfully burn your hat to your liking to ensure the outcome is unique and personalized to your style.\u003c\/p\u003e","brand":"WANLAMONT™","offers":[{"title":"Default Title","offer_id":43794039078978,"sku":null,"price":30.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0645\/3402\/0162\/files\/ScreenShot2026-05-27at1.36.48PM.png?v=1779903753","url":"https:\/\/wanlamont.com\/products\/burning-treatment","provider":"WANLAMONT™","version":"1.0","type":"link"}